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Portfolio

​soulful

design

helping whole-hearted business shine

I Am Creative

 

My place in the world of design is working with people building meaningful businesses that care about people and the planet. I’m here to create design that represents your vision for your business, and capturing the nuances of who you are or what makes your business unique. To help you in connecting your brand with the people you’re here to serve, and to craft something that is effective, considered… and beautiful.

 

Always beautiful.

What I Offer

What I Offer

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BRANDING

Logo, identity, colour, typography, visual expression,and guidelines. 

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WEB

Websites that engage and retains. Built on Squarespace or Wix platforms that are easy for you to maintain going forward.

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ILLUSTRATION

Digital or hand drawn stand alone illustrations or within broader projects, adding a robust and visually dynamic element to the design.

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CONSULTING

Get an experienced design perspective on your project. I offer collaborative consulting sessions to help you make confident, informed decisions.

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LAYOUT

Brochures, reports, stationery, packaging. Let's chat about your big ideas and inspired projects.

How it works

How Does It Work?

1 / Discover

We jump on a call, you get a feel for me, I get a feel for you. We'll swap questions, and see if we'll be a good match.

2 / Conceptualise

If we decide to work together, we'll both play a vital role in the process of coaxing a concept into being.

3 / Design

I will then use our concept as a springboard for the design. This part is intensive for me, and requires me to create, discard, and recreate.

4 / Refine

There'll be two opportunities for us to touch base, feedback, redirect, refine and throw ideas around. The third round of design is the final refining round.

5 / Launch 

This is the part of the journey where you receive the final designs to put out into the world. All the hard work, creative exploration and energy input has paid off. Congratulations!

Testimonials

This website is, for me, so worth the wait. Janine Petzer has been so accommodating of my vision, so attuned to possibility, so aesthetically uncompromising, and so willing to sit in creative process (which is not always comfortable)... her way of making and engaging with clients feels soulful and led by a value in beauty rather than a value in perfunctory execution. Not only is she an artist - but she's also organized in a way that sets my nervous system into complete ease.

Thanks, Janine. Thank you so much for all of your hard work. You're the best.

Leila Sadeghee

About Me

I wish I could neatly tell you a story about how I've had aspirations of becoming one of the great designers from a tender young age, dominating design school, and cutting my teeth at a big ad agency. That story wouldn't include a whirlwind of career stops and starts before finding myself inelegantly catapulted into the world of design by the need to pay the bills. Nor would it mention the long nights of self-study, wondering when I'd finally know what I was doing, or being coerced into creating a website, with zero experience, by adamant clients who saw more in me than I did at the time.

To my surprise, those clients kept coming back.

While I had big aspirations of being an Artist after Art School, I found myself surprised by the slowly unfolding pleasure of creating something unique with someone, and helping bring their vision into the world. To Art School, I am forever grateful for giving me my artistic eye and conceptual mind.

So let's skip ahead well over a decade....

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About Me
Book A Call
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Should We Make Magic?

Book A Call With Me

If you feel the pull, please fill out the form below to set up a 30 minute connection call. We can get a sense of each other, and chat about how it might look working together.

Thank you! I'll respond as soon as I can.

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